Celebrity endorsements can often seem to be more about the pay cheque than the product, but Katy Perry is putting her money where her mouth is by designing her own false eyelashes for make-up company Eylure.
The California Gurls singer had been a keen wearer of the Eylure lashes for some time and was happy to lend her name to the product when bosses asked her to come up with her own ideas for a new style. Gossip columnists report that Katy has been busy working on potential designs while spending New Year in Los Angeles and Hawaii, in a bid to keep away from the paparazzi after the announcement that her marriage to British comedian Russell Brand has come to an end.
A spokesperson for Eylure was full of praise for the early designs submitted by Perry, adding that the looks she had created reflected her very identifiable image and very individual style. The LA-based star is not the first celebrity to branch out into designing, and British girl-band Girls Aloud have already created five false eyelash designs for Eylure’s UK market.
The Katy Perry eyelashes are also expected to go on sale in the UK as well as around the world, and the project should help the singer keep her mind off her very public divorce at a difficult time. Two live gigs later in January, as well as an appearance at an upcoming awards ceremony, will give her fans the chance to see Katy doing what she does best – performing – and perhaps even a first glimpse of the Perry-designed eyelashes.
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