Why Spelling is Not Important for a Cleint or Clinet

When I was growing up my teachers seemed rather pedantic about spelling. I read a lot, so it was natural to learn spelling easily. When keyboards arrived my spelling went south quickly. (Prior to age 24 I had never touched one!) First it was the lack of familiarity. Then it was typing too fast.

Google shows 11,900 searches for cleint

Google shows 11,900 searches for cleint

When searching for my own site, for instance, I usually get it wrong. Client becomes clinet or cleint. It happens often enough to be a real pain. I know it happens to others because Google lists 11,900 pages which don’t have clients, but rather have cleints.

A lot of the stuff we learn at school doesn’t really work. Our writing skills, for example. We’re not taught that 50% of the people we meet fall below the 100 IQ average, some a long way below. (And a few very far above.) That means that the writing we use for those few folk at MENSA level is going to wasted on those folk that read just two books during their school career. Yet we’re not taught to see through their eyes.

Similarly, we regard it as a little quaint that somebody might actually (gasp) misspell clinet. A foreigner is probably going to get it wrong, and sooner or later we’re all going to be finding cleints. (My first twenty years were spent thinking that Yamaha was really Yahama.) I’ve noticed this while writing a weekly email to business owners. Make a spelling error, and somebody is going to point it out. Sometimes dozens of folk will delight in my dyslexia!

And why is this important? Simple. People trying to find you on the web (or looking for someone that does what you do) are going to misspell your business name, your product names, your brands, and even what you do. (Think plumber, plummer, plumma, and you get the idea.) Why not help them out a bit and when they make that mistake, offer them a page that leads to your website. Like this one for folk misspelling clinet.

I am hoping that one day they will become my cleints.

A quick follow up

Google read the page, indexed it, and reflected results within 24 hours

Google read the page, indexed it, and reflected results within 24 hours

About 15 hours after publishing this post, this was the Google search result. I like Google. :-)

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